PRESS RELEASE
14 September 2012
APEX EXPO 2012 – M-NET FLIES HIGH WITH A RAFT OF IN-FLIGHT ENTERTAINMENT SALES
M-Net – the multi-channel Pan-African content provider – has secured a raft of in-flight entertainment sales. Through the aid of AMP International, IFE Alliance and IFE Services, M-Net has sold a variety of its popular TV properties and films to some of the world’s most recognised airlines.
M-Net has licensed two films to United Airlines via AMP International – controversial drama Power of Judgment and End of a Princess, a tale of a family in conflict and heartbreak.
Brussels Airlines has licensed Senegalese film Ramata also through the IFE Alliance. Based on the novel by Abasse Ndione, the film tells the story of Ramata, a beautiful married woman who defies the honour and reputation of her family when she falls in love with a young criminal 25-years her junior.
South African Airways (SAA) has picked up award-winning telenova drama series The Wild, which tells the story of three families from different cultural and racial backgrounds, whose lives intersect to provide an explosive African narrative. SAA has also signed a new contract for hit entertainment show All Access through IFE Services.
Mandy Roger, Head of Sales, Acquisition and Business Development, M-Net said: “It is fantastic to kick-start this year’s APEX Expo with these sales. This marks an exciting start for M-Net at the market, especially as first time exhibitors. The in-flight entertainment sector is an important market for us as a platform to showcase high-quality African content to the world. These sales are a testament to the work of the African production industry and are evidence of the growing appetite for African content with international audiences.”
M-Net will be on booth no. 760.
About M-Net
In October 1986 the face of South African television changed forever when Electronic Media Network (M-Net) launched the country’s first terrestrial pay-television channel. As broadcasting technology has developed over the years, M-Net has evolved from its analogue broadcast beginnings into a multi-channel Pan-African content-provider, delivering top programming on a variety of platforms. M-Net has become renowned for its diverse programming and groundbreaking television content, featuring a mix of international series and movies with high-quality local programming.
In recent years, M-Net has embraced new technology and has continued to be a pioneer in content development for new platforms. With the 2006 launch of DStv mobile – a digital video broadcast of live TV channels to enabled mobile phones – and M-Mobile, which provides 3G content on-demand to mobile phones, M-Net and its channels started to venture down new broadcast avenues. Since December 2007, M-Net viewers on DStv have also been able to enjoy the benefits of Catch-up TV with the launch of DStv on Demand, a free video-on-demand service to PVR and PC. From 2008, M-Net has produced a number of local shows for DStv’s High Definition channels.
About M-Net Content Sales Department
The M-Net Content Sales Department – a division of M-Net Group Content Services – monetises all M-Net-owned content through global sales and marketing. It promotes and sells M-Net’s library of content across television, DVD retail and rental, film festival circuit, In-Flight Entertainment, hotel pay-per view networks and broadband internet delivery mechanisms.
Format sales are a new area of M-Net’s sales activity. The division is sourcing sales partnerships and new opportunities to present and sell its fast-growing slate of new M-Net owned formats to the international marketplace.
Press contact: Franklin Rae Communications
+44 (0) 20 7490 4050
No comments:
Post a Comment